Digital Analytics Implementation Program from Optimize Smart

Details
Title Digital Analytics Implementation Program from Optimize Smart
Url https://training.optimizesmart.com
Image Digital Analytics Implementation Program from Optimize Smart
Description This program is made up of following three courses: 'Sales & ROI Accelerator', 'Google Analytics Mastery' and 'Data, Maths & Stats Mastery' Digital Analytics Implementation Program Increase your website sales and ROI by mastering digital analytics through this 8 week online training program Enroll for $1498 Digital Analytics Implementation Program is made up of following SEVEN courses: #1 Sales & ROI Accelerator Course The ‘Sales & ROI Accelerator’ course is designed to help you quickly increase your website sales and ROI in a short period of time. Here the focus is on creating a strategic road-map for your business and on setting up goals, strategies, KPIs and funnels. There is less focus on teaching you Google Analytics and the maths & stats behind digital analytics and conversion optimization. Index >> Gathering Business Intelligence >> The PERFECT Website Audit >> The PERFECT Analytics Audit >> Website Usage Analysis >> Understanding Customers Purchase Journey >> Setting up Goals, Strategies, and KPIs >> Building Value ladders and Funnels >> Scaling Ads >> BONUS Module: Copywriting Basics #2 Google Analytics Mastery Course The ‘Google Analytics Mastery’ course is designed to help you get the most out of Google Analytics. Here the focus is on learning and using Google Analytics. This course teaches only Google Analytics. Index >> Google Analytics Jumpstart (Cookies, Client ID, Users, Dimensions, Metrics, User ID, Marketing Channels…) >> Google Analytics Acceleration Zone (Session & Conversion Attribution, Campaign Attribution, Channel grouping, Session Quality…) >> Mastering Google Analytics Admin (Account Settings, Property Settings, View Settings, Cross-Device Reports, Referral exclusion, Audience, Data Import…) >> Becoming Expert E-commerce Analyst (Shopping Behavior analysis, Checkout funnel analysis, Advanced Analysis in 360, ....) >> Attribution Modelling (cross-channel attribution, cross-device attribution, online-offline attribution, hybrid attribution, attribution models, creating custom models, …) >> Google Analytics IQ Exam (this exam includes actual GAIQ questions). #3 Google Analytics 4 (GA4) Mastery Course The GA4 (Google Analytics 4) Mastery course is designed to help you get the most out of Google Analytics 4. Here the focus is on learning and using Google Analytics 4. This course teaches only Google Analytics 4. Index >> Google Analytics 4 Basics (GA4 introduction, the difference between GA4 and GA3, GA4 account structure, GA4 property, data streams, measurement ID, Event and Parameter measurement model...) >> Google Analytics 4 Events (Introduction, Event Types, Events report, Event Parameters, User Properties, measurement protocol...) >> Google Analytics 4 Dimensions and Metrics >> Google Analytics 4 Data Filters >> Google Analytics 4 tracking setups (cross-domain tracking, Conversion tracking, Ecommerce Tracking, Scroll Tracking, Site search tracking...) >> Google Analytics 4 Audience (custom audience, Audience triggers, Predictive audiences, Predictive metrics, Remarketing audiences...) >> Google Analytics 4 Exploration reports (Free form, Funnel exploration, Path exploration, Segment overlap...) >> Google Analytics 4 Miscellaneous (Building comparisons, Automated insights, Creating custom insights, Channel groupings, Data sampling...) #4 Google BigQuery Course The Google BigQuery course is designed to send and manipulate Google Analytics data in BigQuery. Here the focus is on learning and using BigQuery in the context of Google Analytics. Index >> Google BigQuery Basics (What is BigQuery, Advantages of using BigQuery for Google Analytics, Prerequisites for using BigQuery, BigQuery Sandbox, ...) >> Walkthrough of BigQuery user interface >> Google BigQuery Cost (Cost of using BigQuery, BigQuery Cost Optimization, Google Cloud pricing calculator...) >> Google BigQuery Project management (Creating a new project, Switching to a different project, Configure and save data transfer, Enable and configure BigQuery API..) >> Google BigQuery data sets (BigQuery public datasets, Google Analytics sample dataset for BigQuery…) >> Sending data from Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets to BigQuery. >> Querying Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets in BigQuery. >> Sending custom Google Analytics data to BigQuery >> SQL Basics (Introduction to SQL, Standard SQL vs Legacy SQL, SQL editor, SQL statements, The structure of a data table...) >> Case Studies (Retrieving all the columns of a table, Sorting result set in descending order, Sorting result set in ascending order, Using WHERE conditions to retrieve data...) #5 Data, Maths & Stats Mastery Course The ‘Data, Maths and Stats Mastery’ course is designed to help you learn the maths and statistics behind digital analytics and conversion optimization in great detail. So that you can correctly interpret data and make data smart business decisions. Index >> Digital Analytics Foundation >> Overcoming the barriers to implementing analytics >> Tools for carrying out Digital Analytics >> Understanding Data in Digital Analytics >> Mastering Data Reporting >> Best excel charts for data analysis and reporting >> Understanding Metrics, Conversion, Conversion Rate, Key Performance Indicators (KPIs) >> Tracking Metrics and KPIs >> Statistics behind analytics & conversion optimization >> BONUS Module: Understanding Company Financials #6 Attribution Modelling Course The Attribution Modelling course is designed to help you implement attribution modelling in your organization. The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment. https://training.optimizesmart.com/

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